The Origins of Valentines Day

Who Was Saint Valentine?

The most common story behind Valentines Day comes from Saint Valentine, a figure tied to early Christianity. There were actually a few men named Valentine who lived around the same time, which makes the history a little unclear. One popular legend says Saint Valentine secretly performed weddings for couples when marriage was banned by the Roman Empire. When his actions were discovered, he was imprisoned and later executed.

Because of these stories, Saint Valentine became associated with love, commitment, and devotion. Over time, February 14 was chosen to honor him, and the idea of love became tied to the date.

Ancient Traditions Before Romance

Before Saint Valentine, February was already associated with love and fertility in ancient Roman culture. Festivals celebrated the coming of spring and new life. While these early traditions were very different from modern Valentines Day, they helped shape the idea of February as a time for connection and renewal.

How Valentines Day Became a Celebration of Love

The Middle Ages and Romantic Expression

During the Middle Ages, Valentines Day began to take on a more romantic meaning. Poets and writers believed that February 14 marked the start of birds pairing up for mating. This idea inspired romantic poetry and handwritten notes exchanged between couples.

These early expressions helped shift Valentines Day from a religious observance to a celebration of romantic affection.

The First Valentines Cards

By the 1700s and 1800s, exchanging written Valentines became more common. People wrote notes expressing admiration, love, and appreciation. As printing became easier, cards became widely available, making the holiday more accessible to everyone.

This tradition of sending a message of love continues today, even as it has expanded beyond handwritten notes.

Why Flowers Became a Valentines Day Tradition

Flowers as a Language of Emotion

Flowers have long been used to express feelings. Long before text messages or social media, flowers allowed people to communicate emotions without speaking. Different flowers and colors carried different meanings, which made bouquets a powerful gift.

On Valentines Day, when emotions run high, flowers offer a simple and beautiful way to say I love you, I appreciate you, or I am thinking of you.

Roses and Romantic Symbolism

Roses became strongly associated with Valentines Day because they symbolize love and beauty. Red roses, in particular, represent deep romantic love. Over time, bouquets became a standard Valentines gift, and flower delivery turned into a meaningful tradition.

At Hosanna Floral, we still see how powerful this tradition is. A thoughtfully chosen bouquet often carries more meaning than a generic gift.

One Montrose customer shared that her partner sends flowers every Valentines Day because his parents did the same. For her, the bouquet is not just about romance. It is about continuing a family tradition of showing love through flowers.

How Valentines Day Is Celebrated Today

Modern Valentine Traditions

Today, Valentines Day includes many familiar traditions. People exchange cards, flowers, chocolates, and gifts. Some plan romantic dinners, while others keep things simple with a note or a bouquet delivered to work or home.

Flower delivery remains popular because it feels both classic and personal. Receiving flowers on Valentines Day still creates a moment of surprise and joy.

Valentines Day Beyond Romance

Valentines Day is no longer only about romantic partners. Many people celebrate friendships, children, parents, and even themselves. The holiday has expanded to include appreciation for all kinds of love.

We often design arrangements for parents from adult children, for close friends, and for people who want to treat themselves. That shift has made Valentines Day more inclusive and meaningful.

Why Valentines Day Still Matters

Creating Intentional Moments

In busy lives, it is easy to forget to slow down. Valentines Day creates a reason to be intentional. Even a small gesture can make someone feel seen and valued.

A bouquet delivered with a handwritten note shows effort. It says that someone took the time to think about you, even if only for a moment.

Supporting Local Traditions

Choosing a local florist adds another layer of meaning. Local shops understand the community, the seasons, and the people they serve. Flowers designed with care feel different than something ordered without thought.

Anecdote: A Gunnison customer once told us she orders from Hosanna Floral because we remember her preferences year after year. For her, that familiarity makes the gift feel more personal.

Valentines Day on Colorado’s Western Slope

Mountain Town Celebrations

Valentines Day in mountain towns like Ridgway, Ouray, Telluride, Gunnison, and Crested Butte often looks a little different. Celebrations may be quieter, more intimate, and centered around home or small gatherings.

Flower delivery plays an important role here, especially when weather or distance makes shopping in person harder. A bouquet arriving at the door can set the tone for the entire day.

Delivery Tips for Valentines Day

Ordering early is always a good idea. Valentines week is one of the busiest times for florists, and early orders allow for better flower selection and smoother delivery. Same day delivery is sometimes possible, especially in Montrose, but planning ahead reduces stress.

Anecdote: A Crested Butte customer scheduled flowers to arrive at a vacation rental before their partner arrived. The flowers were waiting on the table, turning a simple trip into a Valentine surprise.

Hosanna Floral’s Perspective on Valentines Day

Why Flowers Still Matter

Flowers remain one of the most meaningful Valentines gifts because they are personal, beautiful, and temporary. Their fleeting nature makes them special. They remind us to enjoy the moment.

We believe flowers should feel intentional, not rushed. Choosing the right colors, size, and style makes all the difference.

Making Valentines Day Personal

The best Valentines flowers reflect the recipient. Some people love classic red roses, while others prefer soft neutrals or bright colors. Paying attention to personality and space helps create a gift that feels right.

Adding a handwritten note or a small gift can also turn a bouquet into a complete experience.

Frequently Asked Questions About Valentines Day

Why is Valentines Day celebrated on February 14?

It is linked to Saint Valentine and early traditions connected to love and renewal.

Are flowers still the most popular Valentine gift?

Yes. Flowers remain one of the most meaningful and widely given Valentines gifts.

Can Valentines Day be celebrated without romance?

Absolutely. Many people celebrate friendships, family, and self care.

When should I order Valentines Day flowers?

Ordering early ensures better selection and smoother delivery.

Celebrate Valentines Day with Intention

Valentines Day has changed over the centuries, but its heart remains the same. It is a day to show love, appreciation, and connection. Whether through flowers, a note, or time spent together, the meaning comes from the intention behind the gesture.



At Hosanna Floral, we are proud to help customers across Montrose and the Western Slope celebrate Valentines Day in a thoughtful way. Flowers have been part of this tradition for generations, and we are honored to continue it, one bouquet at a time.